Allison C. McIntosh

Finance

The WhatsApp-First Business: How Indian SMEs Are Using UPI QR to Get Paid Faster

Real-world payment collection strategies for businesses that run on WhatsApp Walk into any wholesale market in Surat, any services district in Hyderabad, or any industrial cluster in Ludhiana — and you'll find businesses that run almost entirely over WhatsApp. Quotes...

Business

What ROI metrics matter for corporate crypto initiatives?

Measuring return on investment for corporate cryptocurrency initiatives presents unique challenges compared to traditional technology investments. Standard financial metrics remain relevant but must be supplemented with Specific indicators that capture value creation beyond direct revenue generation. This expanded measurement framework...